” A brand is nothing more than a story wrapped around a product or service…The reason we constantly refer to a small handful of brands is because they’re the ones that have got their stories straight.” – Richard Cordiner, Leo Barnett.
” A brand is nothing more than a story wrapped around a product or service…The reason we constantly refer to a small handful of brands is because they’re the ones that have got their stories straight.” – Richard Cordiner, Leo Barnett.